Improving User Experience for WellDyne's Member Portal and Mobile App
Background
WellDyne Rx, which operates as a pharmacy benefit manager, had rolled out its Member Portal and Mobile App three years ago. While the digital platforms received favorable feedback from members and business partners, WellDyne believed that there was room for improvement in terms of user experience (UX) and usability. Our team was hired to conduct an independent assessment of their current state and provide an outside-in perspective to improve the overall user experience across the Member Portal and Mobile Application.
Role and Responsibilities
My role involved collaborating closely with the dedicated research team responsible for conducting user research. While I did not directly conduct the research, I actively engaged with the research findings to gain a deep understanding of user behaviors, preferences, and pain points. Leveraging the insights provided by the research team, I crafted user personas and journey maps to inform the redesign process. My focus then shifted to translating these insights into visually appealing and user-friendly design solutions. Presenting the proposed changes to WellDyne stakeholders, I ensured alignment with project goals and received positive feedback. Through this project, my focus was on crafting a user-centric design that not only addresses existing usability issues but also elevates the overall user experience, contributing to increased member loyalty and satisfaction.
Case Study
To comply with contractual agreements, I can not share any more details on my work at Welldyne Rx. The access to the case studies below is restricted and not available to the public. Get in touch for further questions.
